Prototyping and individualized footwear have always meant slow, hand-built, one-off craft. We automate it.
We make your design parametric and turn it into production-ready data for knitted uppers, printed soles and inlays. One design then becomes endless variations, made-to-measure fits and full size runs across performance, orthopedic and comfort footwear.
There are more than 8 billion people on earth today.
That‘s more than 16 billion feet – and no two are the same.
We believe that every person should have their own shoe.
Who it’s for
One engine. Three very different reasons to use it.
Performance
Built for athletes. Footwear tuned to how an athlete actually moves — fit, support and stiffness matched to the individual, not designed for an average foot.
Orthopedic
Made for support. Individualized relief and guidance from a foot scan, produced automatically — the precision of bespoke orthopedics without the manual workload behind every pair.
Comfort
Shaped for every day. Shoes that just fit one foot properly — the same individualization, for people who simply want shoes that feel right.
How it works
From foot scan to production data — one automated pipeline.
It starts with a foot scan and biomechanical data. From there ito ito generates an individual last enriched by data for optimisation of posture, movement, stability and comfort.
The design of the upper, midsoles and sole adapts automatically to the individual properties. Fit, zoning and support are recalculated for that specific foot and performance or medical optimisation.
ito ito generates production-ready data for the knitted upper and the 3D Print of sole, supports and inlays. The data is sent straight to suitable machines and managed by a cloudbased factory management.
One Design. Every Variation.
Colors, textures, knit types, soles and silhouettes — all from a single parametric design, all production-ready.
Made to measure
The right shoe for every person: fit, stiffness, posture, and movement — individually tailored and automatically manufactured.
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How we work with you
Two phases: we build your model once, then it runs.
We make your design parametric. We take your shoe design — yours, or one we develop together — and turn it into a parametric model: a single design that knows how to adapt to any foot. A one-time engineering step, scoped and priced per design.
for Knitting and 3D Print
Every order, automated. Once your model exists, it runs. Each customer footscan flows through it and produces production-ready data automatically — no manual rework per pair. You order individualized shoes at scale, from one design.
Technologies
Individualization breaks the usual toolchain. We build on the methods made for making things one at a time.
We think in parameters first
Individualization starts as data — then we pick the technology that can build each parameter differently, every time.
See it work.
Want to talk about your design or use case? Book a demo to find out how your shoes can become individual – driven by your customer data.